Do hashtags work on Instagram?

Yes, hashtags work on Instagram, and they are a great way to increase your visibility and reach a new audience. When you add a hashtag to your Instagram post or story, it becomes discoverable by anyone who searches for that hashtag or clicks on it.

Using relevant and popular hashtags can help you reach a wider audience and increase your engagement. However, it's important to use hashtags strategically and avoid spamming or using irrelevant tags, which can hurt your credibility and engagement.

Instagram allows up to 30 hashtags per post, but using too many can look spammy and decrease your post's engagement. It's recommended to use 5-10 relevant hashtags per post that align with your niche and target audience.

Additionally, you can create your branded hashtags to promote your brand or campaign and encourage user-generated content. Branded hashtags can help you build a community around your brand and increase your brand's visibility on Instagram.